Recently, I had the opportunity to witness a fireside chat between Mohak Shroff (SVP of Engineering at LinkedIn) and Kevin Scott (CTO Microsoft). Both of them agreed that LLMs like...
Motivation for KPI-Heatmap In the ever-evolving landscape of Direct-to-Consumer (D2C) commerce, understanding the driving forces behind your revenue trends is not just advantageous, but essential. As a D2C business owner,...
If you’re running a consumer startup, you’ve probably heard about the LTV to CAC ratio. It’s one of the most important metrics for businesses to understand and optimize.
Black Friday Cyber Monday (BFCM) is one of the most significant retail events of the year, causing spikes in traffic, sales, and conversions. The event typically spans a period of...
BoostKPI offers a heatmap visualization to data scientists, enabling them to swiftly detect significant KPI changes in granular segments during on-demand root cause investigations. In this blog post, we will...
Many companies struggle to drive sustainable growth because their customer acquisition cost (CAC) is a lot higher than their customer lifetime value (LTV). This ratio of LTV to CAC is...
The traditional use case for BoostKPI is an organization with well-defined KPIs. Its leaders are using visualization tools like tableau and PowerBI to slice and dice the data. The utility...
The covid pandemic, supply chain issues, and high inflation have increased the uncertainty in the world. To make good decisions, organizations need to examine all their data. Analyzing only a...
Currently, BoostKPI uses yaml files to configure alerts. In a previous post, we provided an overview of the alert configurations BoostKPI provides. In this blog post, we provide example configuration...
A question we often get asked is: “What ROI (Return On Investment) can we get with BoostKPI?” Let’s count the benefits BoostKPI brings. (We assume the prospective customer is an...
Ad Exchanges are a key part of the ad tech world. They conduct real-time auctions on tens of millions of ad requests every second. These ad requests originate from millions...
To succeed in the digital marketplace, reducing latency in identifying the root-cause of your abandoned cart is a must, and gaining meaningful insights from your data to boost conversion rate...
Data driven businesses collect massive amounts of data today, which continues to increase exponentially. The question that often surrounds most decision makers is whether their team is actually consuming their...